AI is dominating every part of the business directly or indirectly and sales is no exception to this. This article will focus on how generative AI can help you improve your sales. This is generic article and can be customized and used as per your requirements.
As per the survey conducted by Google Cloud and the National Research Group revealed that approximately one-third of global IT leaders reported a positive return on investment (ROI) from generative AI in these areas. For instance, at one asset-management firm, sales representatives utilize generative AI to analyze documents and pinpoint crucial talking points, allowing them to save time and prepare effectively for important discussions.
Improving Conversations:
As businesses transition from experimenting with generative AI to integrating it into practical use cases, they are beginning to witness positive outcomes. One of the most promising applications of generative AI lies in sales and marketing, according to CIO.
- Viva Sales employs generative artificial intelligence (AI) to provide email assistance, including the drafting of personalized emails to customers. Additionally, it generates tailored sales content and offers AI-derived insights from customer data.
- The platform integrates seamlessly with Customer Relationship Management (CRM) systems and Microsoft tools, enhancing functionality across Teams, Outlook, and Word. This integration is particularly advantageous for sales teams.
- At this juncture, I am eager to explore Einstein GPT’s specific sales applications. To gain further insights, I intend to review the Salesforce press release that delves into this topic.
Please check out the complete list of generative AI tools useful for improving sales. – Best AI Tools to Improve Sales Growth
Gathering Business Intelligence:
Acquiring data, industry insights, and consumer information directly or through consulting firms is an extremely time-consuming and costly endeavor.
Experts from Harvard Business Review recommend that sales organizations leverage generative AI to collect intelligence on potential clients and focus on higher-quality sales interactions. For example, fund managers can swiftly evaluate companies’ annual reports or utilize tools that automate this process, enabling them to make informed investment decisions. However, this analysis requires time, and crucial time can be wasted, potentially resulting in missed opportunities.
Use cases for this technology include automating research, summarizing conversations, and personalizing customer interactions. (Salesforce).
- Generative AI drafts personalized emails and creates tailored sales content, such as pitches and case studies, utilizing tools like Viva Sales and Einstein GPT.
- Additionally, it provides real-time customer insights and analyzes sales calls to identify pivotal moments, including objections, thereby enhancing sales strategies.
Cost and Time Savings in Sales:
Sales teams can leverage generative AI to enhance sales performance and maintain growth. Generative AI’s capabilities to boost revenue, optimize sales productivity, and streamline processes are particularly beneficial for small and medium-sized businesses with limited resources.
Generative artificial intelligence automates prospecting by conducting research on accounts and summarizing sales calls, eliminating the need for manual data entry. Additionally, it generates recommendations and reminders based on CRM data, ensuring that sales teams remain on track.
This technology streamlines processes, allowing representatives to concentrate on building relationships rather than administrative tasks. I am observing its potential to significantly enhance productivity for sales teams.
McKinsey Partners Alexander Dierks and Richelle Deveau, along with their co-authors, explain this trend. In McKinsey’s recent B2B Pulse Survey, 19% of respondents indicated they were already implementing generative AI use cases for B2B buying and selling, while another 23% were in the process of doing so.
Identifying Promising Leads:
While business leaders acknowledge the potential of generative AI in B2B sales, many have yet to fully adopt or engage with the technology, despite its applicability throughout the entire deal cycle. By utilizing generative AI to gather insights that help businesses identify and prioritize leads, including their “next best” opportunity, they can expedite traditionally lengthy processes. Discover seven compelling use cases for generative AI in B2B sales.
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